The living edition of Appendix A — every role's current casting, prices, and free-tier notes. When a tool dies or reprices, this page changes. Your book doesn't have to.
Verified: August 202610
roles cast, not tools collected
~$60–140
a full stack, monthly
Quarterly
re-verified and updated
Bookmark it — this link is for Complete-edition buyers, so please don't share it publicly. Check it whenever you're about to subscribe to a tool, and again during your quarterly review. Prices are monthly and rounded; always confirm on the tool's own pricing page before paying.
This appendix is the dated layer of the book. Free tiers change often. When a casting here no longer matches reality, the role (Chapter 2) and the workflows built on it remain valid — recast and carry on.
Role 1–2
Free tier: Free tier
Pro includes agentic tools (Claude Cowork for file/desktop work and scheduled tasks; Claude Code for automation) — one subscription covers writing, research, and light operations. Strengths: long documents, voice fidelity when given your MBS, multi-step business tasks.
Free tier: Free tier · Go ~$8/mo
Business ~$25/user/mo billed annually, two-user minimum (formerly “Team”). Strengths: brainstorming breadth, image generation, custom GPTs — build one loaded with your MBS.
Free tier: Genuinely useful free tier
Cited answers and limited pro searches daily. The research specialist: cited sources make it the fact-checking arm of your Proof Gap. Its Comet browser became free in 2026.
Casting note: many operators run one paid chat assistant plus free Perplexity. Pick one writer-assistant and feed it your MBS consistently rather than splitting voice across tools.
Role 3
Free tier: 1 brand kit, limited AI credits
Pro gives full Brand Kit ×5, large AI allowances, background remover, Magic Resize. The old “Teams” plan is closed to new subscribers (Business ~$21/mo replaces it); the Affinity design suite is now free under Canva. The Brand Kit + templates system in Chapters 9/14 maps exactly to Canva's feature set.
Free tier: Namelix free, unlimited
AI naming with live domain checks — no trademark checking, so do your own via USPTO or your registry.
Free tier: .com ~$11 first year
Budget the renewal, not the promo. Free WHOIS privacy included.
Budget the renewal
Role 4–5
Free tier: 3 short videos/mo + 1 twin
Creator adds longer videos, 1080p, voice features, credit rollover. Business ~$149/mo adds multiple twins and Make/Zapier integrations. Watch the credit math — avatar minutes burn credits faster than you'd guess. Native ElevenLabs integration lets your professional clone speak through your twin.
Estimate your monthly minutes first
Free tier: No commercial license, no cloning
Starter ~$6/mo adds instant clone + commercial license. Creator is the professional-grade clone — the Chapter 12 standard, ~2 hours of generation monthly.
The rare item where paid is mandatory
Role 6
Free tier: Trial credits
Multi-model AI video with camera-move presets and character consistency; ~$49/mo buys 1,000 credits. The fastest-moving casting market in the stack — alternatives appear quarterly, which is fine: the b-roll library method (Chapter 14) is tool-agnostic.
Pricing volatile — verify before subscribing
Role 7
Three rungs. Climb only when the maths tells you to.
Free tier: Link-in-bio, storefront, email capture
Free tier carries ~9% transaction fee on sales plus processing. Creator adds a custom domain; Creator Plus drops the seller fee to 0%. Fee math worth knowing: above roughly $220/mo in store sales, upgrading beats the 9% fee.
Free tier: Trial credits
Prompt-to-site in an evening, custom domain, ~100+ credits. Caveats: complex builds consume credits unpredictably; leaving later means rebuilding, though export to a code repository is possible.
Free tier: Software free
Wins long-term on SEO, ownership, portability, plugin ecosystem. The consensus: AI builders for speed now, WordPress for the content hub era.
Role 8
Free tier: 300 emails/day + automation
Automation is included on free for up to 2,000 contacts — unusual, and exactly right for months 1–12. Starter adds 5,000 sends (logo removal is a paid add-on); Standard adds landing pages and A/B. Priced by send volume, not contacts. Unused sends don't roll over.
Role 10
Free tier: ~1,000 credits/mo, 2 scenarios
Free covers scenarios 1 and 3 from Chapter 18 at a 15-minute minimum interval; Core adds 10,000 credits, unlimited scenarios and 1-minute intervals. Make now meters “credits” (formerly “operations”) — AI steps consume more, so sprawling scenarios get expensive fast. Native modules exist for HeyGen, ElevenLabs, Brevo, Canva and the major AI providers.
Another argument for the five-scenario discipline
Tools move fast. If a price or feature here no longer matches reality, reply to any of our emails — corrections ship in the next update, and you'll have made the book better for everyone.
Back to the Playbook
Role 9
Social Media Manager
Publer
Pro from ~$5/account/moFree tier: 3 accounts (no X), 10 pending posts
Professional adds unlimited scheduling and recycling; Business from ~$10/account/mo adds AI assistant, analytics, best-time and API access. Priced per account, which scales gently for a solo operator. Connects natively to Zapier; to Make via its API/HTTP module.